SQShowSquad
CalendarSign inJoin
Start-Up
RELEASED·SERIES·KO

Start-Up

Sat, Oct 17, 2020
  • Drama
  • Comedy
Series · Synopsis

Synopsis

Young entrepreneurs aspiring to launch virtual dreams into reality compete for success and love in the cutthroat world of Korea's high-tech industry.

Trailer

Watch the trailer

Where to watch

Streaming on

  • Netflix↗
  • Netflix Standard with Ads↗
Cast

Top of the call sheet

  • Suzy
    Suzy
    as Seo Dal-mi
  • Nam Joo-hyuk
    Nam Joo-hyuk
    as Nam Do-san
  • Kim Seon-ho
    Kim Seon-ho
    as Han Ji-pyeong
  • Kang Hanna
    Kang Hanna
    as Won In-jae
  • Kim Hae-sook
    Kim Hae-sook
    as Choi Won-deok
  • Kim Do-wan
    Kim Do-wan
    as Kim Yong-san
Related

If you’re into this…

  • Love Alarm
    Love Alarm
    2019 · series
  • DTF St. Louis
    DTF St. Louis
    2026 · series
  • Crash Course in Romance
    Crash Course in Romance
    2023 · series
  • Like Flowers in Sand
    Like Flowers in Sand
    2023 · series
  • Crazy Love
    Crazy Love
    2022 · series
  • UnREAL
    UnREAL
    2015 · series
  • The Heirs
    The Heirs
    2013 · series
  • No Gain No Love
    No Gain No Love
    2024 · series
  • At Eighteen
    At Eighteen
    2019 · series
  • Be Melodramatic
    Be Melodramatic
    2019 · series
SQShowSquad
CalendarSign inJoin
Episodes

1 season · 16 episodes

Ended · 16 aired
Season 1
16 episodes · 16 aired
▾
  • E1
    Start-Up
    Aired · Sat, Oct 17, 2020 · 90m

    The spring Seo Dal-mi lost everything, Nam Do-san's letters kept her company. Fifteen years later, she needs him by her side to prove Won In-jae wrong.

  • E2
    Family, Friends, Fools
    Aired · Sun, Oct 18, 2020 · 90m

    To preserve Dal-mi's past and to support her future, Choi Won-deok asks Han Ji-pyeong to pull off an impossible task.

  • E3
    Angel
    Aired · Sat, Oct 24, 2020 · 90m

    Ji-pyeong scrambles to transform Do-san into the man of Dal-mi's dreams. A rude awakening prompts In-jae to close one door and open another.

  • E4
    Sandbox
    Aired · Sun, Oct 25, 2020 · 90m

    Despite differing pasts, Dal-mi and In-jae fight for their dreams at the same starting line. Ji-pyeong sets out to protect Dal-mi and help Do-san.

  • E5
    Hackathon
    Aired · Sat, Oct 31, 2020 · 90m

    Dal-mi and In-jae present their teams' ideas on the hackathon stage. A story about Dal-mi's upbringing moves Ji-pyeong to fight for her success.

  • E6
    Key Man
    Aired · Sun, Nov 1, 2020 · 90m

    In-jae uses lessons from her father and stepfather to her advantage. A clash over company shares tests Dal-mi, who turns to Ji-pyeong for advice.

  • E7
    Burn Rate
    Aired · Sat, Nov 7, 2020 · 90m

    Grappling with his feelings for Dal-mi, Ji-pyeong avoids her. Do-san's knowledge of Won-deok's condition inspires a business idea for Samsan Tech.

  • E8
    Backup
    Aired · Sun, Nov 8, 2020 · 90m

    Devastating news gives Dal-mi another reason to make the app a success. Won Du-jeong's plan to teach Do-san and Dal-mi a lesson backfires.

  • E9
    Risk
    Aired · Sat, Nov 14, 2020 · 90m

    Do-san and Ji-pyeong struggle to bear the weight of their untold truths. Doubts and a mix-up lead Dal-mi to the place where it all started.

  • E10
    Demo Day
    Aired · Sun, Nov 15, 2020 · 90m

    Ji-pyeong gives Dal-mi long-awaited answers and a confession. Seeking success on his own terms, Do-san considers a golden opportunity.

  • E11
    Exit
    Aired · Sat, Nov 21, 2020 · 90m

    Kim Yong-san forces Ji-pyeong to reflect on his past remarks. In-jae and Dal-mi's companies showcase rivaling programs using the same technology.

  • E12
    Acqhire
    Aired · Sun, Nov 22, 2020 · 90m

    Alex Kwon shows his true colors, proving Ji-pyeong right and fulfilling Samsan Tech's worst fears. Do-san tells Ji-pyeong about Won-deok's health.

  • E13
    Comfort Zone
    Aired · Sat, Nov 28, 2020 · 90m

    Dal-mi and In-jae's self-driving car is hit by a ransomware attack. Samsan Tech founders return after a successful three-year stint in San Francisco.

  • E14
    Elevator Speech
    Aired · Sun, Nov 29, 2020 · 90m

    Tasked with recruiting top developers into her company, Dal-mi pitches her idea at Samsan Tech. Do-san gets away to clear his head.

  • E15
    MVP (Minimum Viable Product)
    Aired · Sat, Dec 5, 2020 · 90m

    Jung Sa-ha and Lee Chul-san begin dating in secret. A boozy, heartfelt conversation with Do-san helps Ji-pyeong make a decision about Dal-mi.

  • E16
    Scale Up
    Aired · Sun, Dec 6, 2020 · 90m

    Do-san and Dal-mi envision new goals for their future. Ji-pyeong finds a way to pay forward his gratitude for Won-deok. In-jae returns to her roots.