Nathan for You

Nathan introduces a controversial frozen yogurt flavor and hatches a plan for eight-minute pizza delivery.

Nathan stages a viral video to put a petting zoo on the map and sets up a "Santa in the Summer" photo shoot at a mall.

Nathan encourages a clothing store to allow shoplifting and turns a restaurant into the neighborhood toilet.

Nathan devises the world's greatest rebate to help an independent gas station and transforms a fledgling caricature artist into the King of Sting.

Nathan tries to get a haunted house deemed "too scary" and overcomes his fear of the opposite sex by creating a fake reality show.

Nathan diversifies services at a struggling funeral home, puts a burger joint to the test and goes skydiving.

Nathan performs a daring escape in which he risks a fate that is truly worse than death.

Nathan challenges a private investigator to track him for a day and devises a way to improve taxicab conversations.

Nathan convinces a mechanic to verify his estimates with a polygraph test and rebrands Sue Stanford as the Ghost Realtor.

Nathan sets up a fake film shoot in an effort to boost sales at a Hollywood souvenir shop, but his plan gets complicated when he discovers that he may have committed fraud.

Nathan places a controversial ad in a pet cemetery, takes tips from a focus group in order to become more likeable and devises a method to clean a house in six minutes flat.

Nathan comes up with a way to sell alcohol to minors, helps an exterminator land a hotel contract and uses birds to draw customers to a car wash.

Nathan makes use of parody law to open up a coffee shop nearly identical to Starbucks in its branding and appearance.

Nathan invents a system to protect women on first dates, proposes a radical new weight-loss program and helps a party planner reduce "guest list" anxiety for her clients.

Nathan comes up with a way to get a failing taxi company some much-needed press and implements a risky new line-cutting policy at a hot dog stand.

Nathan markets an unappealing children's toy, devises a way to shame people who share their movie snacks and pitches a reality show starring Simon the security guard.

Nathan tries to leverage Best Buy's price-matching policy by advertising a deal on TVs that's too good to be true.

Nathan comes up with a way for a ranch to accommodate overweight riders; a women's boutique attempts to appease male customers; Nathan may have committed a hate crime.

Nathan devises a way to provide a moving company with free labor.

Nathan recruits child athletes for endorsement deals and finds a way to put drunk people's clumsiness to good use.

Nathan works with the owner of a bar to turn her business into an immersive theater experience.

Nathan makes it easier for parents to have sex in a hotel room and finds a way for a travel agent to better serve her aging customers.

Nathan discovers a snafu in his plan to offer valet services at a nail salon and embarks on a mission to prove that people enjoy his company.

Nathan organizes a death-defying stunt in an attempt to turn a regular guy into a national hero.

Nathan stages an elaborate stunt to make it seem like comedian Michael Richards left a $10,000 tip at a deli.

Nathan devises a method of selling chili in secret and founds a charity to help a massage parlor upsell its clients.

Nathan reteams with an old client to enlist several disgruntled taxi drivers for a plot to sabotage Uber's business from the inside.

Nathan goes to great lengths to create the perfect talk show anecdote

Nathan teaches an international exporter how to ship smoke alarms tax-free.

Nathan helps a computer repair shop earn public trust; marketing becomes personal for a psychic.

Nathan attempts to help a Bill Gates impersonator reunite with his long-lost love.