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Sneaker Wars: Adidas V. Puma
RELEASED·SERIES·EN

Sneaker Wars: Adidas V. Puma

Wed, Sep 24, 2025
  • Documentary
Series · Synopsis

Synopsis

Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.

Trailer

Watch the trailer

Where to watch

Streaming on

  • Hulu↗
Cast

Top of the call sheet

  • David Beckham
    David Beckham
    as Self
  • Usain Bolt
    Usain Bolt
    as Self
  • N
    Noah Lyles
    as Self
  • Winnie Harlow
    Winnie Harlow
    as Self
  • Darryl 'DMC' McDaniels
    Darryl 'DMC' McDaniels
    as Self
  • E
    Elaine Thompson-Herah
    as Self
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Episodes

1 season · 3 episodes

Ended · 3 aired
Season 1
3 episodes · 3 aired
▾
  • E1
    A Rivalry Begins
    Aired · Wed, Sep 24, 2025 · 42m

    The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.

  • E2
    From the Courts to the Streets
    Aired · Wed, Sep 24, 2025 · 42m

    Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.

  • E3
    Win at All Costs
    Aired · Wed, Sep 24, 2025 · 43m

    Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.