An earnest young feminist joins forces with a low-rent publisher to make the world's first erotic magazine for women.
After a fateful meeting with low-rent publisher Doug Renetti, self-proclaimed feminist Joyce Prigger finally gets a shot at creating the magazine of her dreams – with one enormous catch.
Doug courts his usual advertisers, while Joyce looks for more conventional companies to do business with. Bambi looks to channel her newfound feminism into a new role.
The arrival of a new local politician disrupts Bottom Dollar's status quo. Then, when her contributors pull out at the last minute, Joyce scrambles to fill Minx with articles that live up to her ludicrously high standards.
While Doug and Tina deal with Bottom Dollar's financial woes, Joyce helps a sexy coverboy prep for Minx's first presser.
While Doug and Joyce work to placate the Mob, the Minx team scrambles to live up to their leader's overly ambitious vision.
To help bolster Minx's sales, Bambi and Shelly spread the word to local housewives, while Joyce and Glenn are accidental sources of chaos on a local campus.
While Doug celebrates Minx's success, Joyce laments her newfound celebrity status. Councilwoman Westbury doubles down on her efforts to bring down Bottom Dollar, and Richie reluctantly enters the LA art scene.
Joyce enjoys the spotlight as a guest on an iconic TV talk show while fighting against memories of her time in New York. Doug makes moves for Minx. Back home, Bambi and Richie discover Tina's secret.
While Joyce takes it easy in New York, things back at Bottom Dollar only get harder for Doug, whose vision for Minx clashes with everything Joyce's magazine stood for. Bambi helps Shelly get in touch with her sexuality.
With all of the Valley seemingly pitted against Bottom Dollar, Doug flounders, while Joyce takes a stand. A men's rights protest threatens the future of Minx.
One year into launching Minx Magazine, Joyce struggles to pick a new publisher she can trust. Drowning in debt, Doug scrambles to keep his company afloat. Shelly goes back to the 'burbs to focus on her family.
Bottom Dollar hosts the west coast premiere of the controversial and illegal adult film, "Deep Throat." Doug tries to dazzle their new publisher while Joyce sets out to get a famed writer to contribute a piece for Minx.
Six months later, Minx is front and center of the sexual revolution. Rolling Stone descends on the Bottom Dollar offices to interview the gang.
Joyce takes her eyes off the ball(s) and ditches work for her new rock star beau.
Joyce and Doug head to Vegas to sell the international rights to Minx. At Bottom Dollar, Tina aims to let loose and host a watch party for the Billie Jean King vs. Bobby Riggs tennis match.
Shelly gets a taste of college life while joining Joyce on her victory-lap trip to Vassar. Doug accompanies Tina to her mom's retirement party and learns some surprising news. Bambi connects with Richie on a trip of their own.
Constance, Joyce, and Tina head to a wilderness retreat to pick Minx International publishers. Back at Bottom Dollar, Richie has to replace a centerfold and scrambles to redo the new issue.
At the Minx International launch party, Doug confronts Constance, while Joyce starts to lose control of her magazine. Shelly and Lenny look towards an uncertain future.
